Territory Alignment & Business Planning
Optimal aligning of territories for sales medical representatives in a given region is an important task for the first line manager. Our unique module simulates this challenge, helping managers to grasp the key concepts and rules of professional territory alignment process.
Territory Business Planning
Knowing the territory and potential of the bricks is the first step of sales person to achieve the sales targets. However, real-life experience shows that there is often a substantial discrepancy in understanding of potential and opportunities. The Territory business planning module of Territoria simulates exactly this particular challenge, increasing the ability of sales people to recognize the potential, opportunity for growth and plan the activities effectively in order to gain maximum from the each brick within the territory.
Customer Profiling – adapted for physician and pharmacy teams
Understanding the customer is the cornerstone of the success of a medical representative. However, the real-life experience shows that there is often a substantial discrepancy between assumption and reality. The Customer Profiling module of Territoria® Learning tackles exactly this particular skill, increasing the ability of sales people to assess the customer’s qualities precisely and objectively.
Segmentation & Targeting - adapted for physician and pharmacy teams
Proper customer segmentation, targeting and the application of appropriate strategies for selected segments are the core components of modern territory management. Territoria® Learning in its specially developed module covers all of these elements, creating a challenging virtual learning environment for participants to reach an outstanding performance in this managerial field.
Individual Customer Strategy – adapted for physician and pharmacy teams
Customers in well-designed segments are reasonably similar, however, there are still substantial differences based on individual needs, requirements, attitudes, personality and external conditions. Consequently, the approach should be adapted in order to utilize the full potential of segments and, at the same time, respect these individual qualities of customers. Territoria® Learning, allows participant to learn how to keep a balance between individualizing and respecting the standardized segment strategy, maximizing the customer equity of the company.